For a full list of research and publications, please see 
​Professor Krishna's vita

 COVID-19 Related Work

- Case Study - Keeping it Clean During COVID-19: The Sanitizer Shortage
- Amazon Dogged by Price Gouging as Coronavirus Fears Grow

Podcast on Wisconsin Public Radio:
"A sophisticated, easy-handed elucidation of the practice of marketing to our senses." - Kirkus Reviews​
"Professor Krishna has successfully tackled the challenge of bringing together academic authorities on all the senses that influence our emotions and decision-making. A "must read" for every product marketer and branding expert." - Harald H. Vogt, Founder & Chief Marketer, Scent Marketing Institute​
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Read how HBR covers Prof. Krishna's work on Sensory Marketing.
​Want to Stop Hate Crimes? Focus on Victim Allies, Ross Thought in Action,  December 2016.
         "Professor Aradhna Krishna says media emphasis on hate crime acts risks normalizing the behavior"

The Science of Sensory Marketing, Harvard Business Review, March, 2015.
         "Aradhna Krishna directs the Sensory Marketing Laboratory and is considered the foremost expert in the field"
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Aradhna Krishna, professor and sensory marketing expert, JWT, March, 2013
        "Aradhna Krishna, one of the leading academics in the field of sensory marketing"
Professor Krishna talking about Guiltless Gluttony on
Read the JWT interview with prof. Krishna: What sensory marketing is and why it is important
Professor Krishna on NPR: Why Vanity Sizing Works
What is Sensory Marketing? Professor Krishna on WGN
Read the Op-Ed Professor Krishna wrote with Dr. Sokolova on The Coversation, titled How to vote for president when you don’t like any of the candidates. The Op-Ed was carried by The Washington Post, The Guardian, and other publications and had more than 126,000 reads

Another Op-Ed with more than 35,000 reads written by Professor Krishna is Voters’ embarrassment and fear of social stigma messed with pollsters’ predictions.