Professor Krishna is considered one of the 50 most productive marketing professors in the world (Seggie & Griffith, 2009; AMA DocSig, 2014). In particular, she is considered the pioneer of the field of sensory marketing. She defines sensory marketing as: “Marketing that engages the consumers' senses and affects their perception, judgment and behavior.”
From a managerial perspective, she suggests that "sensory marketing can be used to create subconscious triggers that characterize consumer perceptions of abstract notions of the product (e.g., its sophistication or quality)." In other words, Krishna proposes that Sensory Marketing can define brand personality.
For her leadership role in sensory marketing, she has been recognized as a Fellow of the Society of Consumer Psychology.
From a managerial perspective, she suggests that "sensory marketing can be used to create subconscious triggers that characterize consumer perceptions of abstract notions of the product (e.g., its sophistication or quality)." In other words, Krishna proposes that Sensory Marketing can define brand personality.
For her leadership role in sensory marketing, she has been recognized as a Fellow of the Society of Consumer Psychology.
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Professor Krishna on NPR:
Why Vanity Sizing Works Professor Krishna talking about Guiltless Gluttony on the NYT and Time
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