in the news

The Science of Sensory Marketing, Harvard Business Review, March, 2015.
         "Aradhna Krishna directs the Sensory Marketing Laboratory and is considered the foremost expert in the field"

Aradhna Krishna, professor and sensory marketing expert, JWT, March, 2013
        "Aradhna Krishna, one of the leading academics in the field of sensory marketing"
Cornil, Yann, Pierre Chandon, and Aradhna Krishna.(2017), "Does Red Bull give wings to vodka? Placebo effects of marketing labels on perceived intoxication and risky attitudes and behaviors". Forthcoming, Journal of Consumer Psychology.
​NPR- Michigan Radio, May 24, 2017 
Tatiana Sokolova and Aradhna Krishna (2016), “Is it more rational to say “no”?: How choosing versus rejecting alternatives affects information processing”, forthcoming, Journal of Consumer Research.

We wrote an Op-Ed on The Coversation, open source, based on this article. The Op-Ed was carried by The Washington Post, The Guardian, Quartz, The Wire, Salon and other publications and had more than 126,000 reads
Shen, Hao, Meng Zhang and Aradhna Krishna (2016), “Computer Interfaces and the “Direct-Touch” Effect: Can iPads Increase the Choice of Hedonic Food?”, Journal of Marketing Research, 53 (5), 745-758.

Slate, August 2, 2016
Michigan News, July 27, 2016
Wang, Wenbo, Aradhna Krishna and Brent, McFerran (2016), "Turning Off the Lights: Consumers’ Environmental Efforts Depend on Visible Efforts of Firms". Forthcoming, Journal of Marketing Research.

Phys.org, August 16, 2016
Aradhna Krishna, Kelly B. Herd, Nilüfer Z. Aydınoğlu (2015), "Wetting the bed at twenty-one: Embarrassment as a private emotion", Journal of Consumer Psychology, 25 (3), 473–486.
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Glamour, August 7, 2015 
New York Magazine, September 23, 2015
We wrote an Op-Ed on The Coversation, open source, based on this article (the Op-Ed had more than 35,000 reads)
Eda Sayin, Aradhna Krishna, Caroline Ardelet, Gwenaëlle Briand Decré, Alain Goudey (2015), "“Sound and safe”: The effect of ambient sound on the perceived safety of public spaces", International Journal of Research in Marketing, in press.
The News Report, August 18, 2015
Big News Network, August 17, 2015
Business Standard, August 17, 2015
NDTV, August 17, 2015
The Free Press Journal, August 17, 2015
Zee News, August 17, 2015
NPR- Michigan Radio, August 13, 2015
The Atlantic- CITYLAB, July 31, 2015
Ross News, July 23, 2015
Cian, Luca, Aradhna Krishna and Ryan Elder (2015), "A Sign of Things to Come: Behavioral Change through Dynamic Iconography", Journal of Consumer Research, 41 (April), 2015. 
CityLab, April 8, 2015
Psychological Science, March, 2015
NPR- Michigan Radio, March 9, 2015
Phys.org, March 14, 2015
The Atlantic, February 27, 2015
FastCompany Design, February 26, 2015
New York Magazine, February 25, 2015
The Huffington Post, February 24, 2015
PBS, February 23, 2015
U-M experts offer insight on Black Friday, Michigan News, November, 2014. 
When scent crosses the ethical line, The Globe and Mail, September 10, 2014.
Biswas, Dipayan, Courtney Szocs, Aradhna Krishna and Donald Lehmann (2014), “Something to Chew on: The Effects of Oral Haptics on Mastication, Orosensory Perception, and Calorie Estimation”, Journal of Consumer Research, 41 (2), 261-273.
Financial Times, April 16, 2014
Business Standards,  April 16, 2014
ScienceDaily, April 15, 2014
Extension, March 25, 2014
Cian, Luca, Aradhna Krishna and Ryan Elder (2014), "The Evoked-Dynamism Effect: Dynamic Imagery from Static Brand Logos", Journal of Marketing Research, 51 (2), 184-197.
HighBeam research, March 6, 2014
Technology.org, March 6, 2014
Krishna, Aradhna, Maureen Morrin and Eda Sayin (2014), “Smellizing Cookies and Salivating:  A Focus on Olfactory Imagery”, Journal of Consumer Research, 41 (1), 18-34. 
Krishna, Aradhna (2013), Customer Sense: How the 5 Senses Influence Buying Behavior, Palgrave Macmillan
Marketing professor explores the senses, pioneers new field, The University Record, November, 2013 
Nilufer and Aradhna Krishna (2012), “Imagining Thin: Why Vanity Sizing Works”, Journal of Consumer Psychology, 22 (4), 565-572.
Krishna, Aradhna (2012), "An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior ", Journal of Consumer Psychology, 22 (3), 332-351. 
Journal of Consumer Psychology - the most downloaded article 2013
Elder, Ryan and Aradhna Krishna (2012), "The "Visual Depiction Effect" in Advertising: Facilitating Embodied Mental Simulation Through Product Orientation ", Journal of Consumer Research, 38 (6), 988-1003.  
Science Daily, October 21, 2011
EurekAlert!, October 21, 2011
Krishna, Aradhna (2011), "Can Supporting a Cause Decrease Donations and Happiness?: The Cause Marketing Paradox ", Journal of Consumer Psychology, 21 (3), July 2011, 338-345.
Psychology Today, October 12, 2013
The Boston Globe May 07, 2013
LA Times January 5, 2012
Toronto Star, July 12, 2011
Huffington Post, July 12, 2011
Psychology Today (blog), July 11, 2011
Philanthropy Journal, April 11, 2011
Association of Fundraising Professionals, April 5, 2011
Companies & Causes, April 5, 2011
Huffington Post, April 6, 2011
Minneapolis Star Tribune, April 4, 2011
Chronicle of Philanthropy, March 31, 2011
Aydinoglu, Nilufer Z. and Aradhna Krishna (2011), "Guiltless Gluttony: The Asymmetric Effect of Size Labels on Size Perceptions and Consumption ", Journal of Consumer Research, 37 (6), 1095-1112.
Krishna, Aradhna, May Lwin and Maureen Morrin (2010), "Product Scent and Memory ", Journal of Consumer Research, 37 (1), 57-67.
abc news, July 1, 2010
Scent-id, December 15, 2009
Science Daily, December 14, 2009
New York Times, November 16, 2009
Elder, Ryan and Aradhna Krishna (2010), "The Effect of Advertising Copy on Sensory Thoughts and Perceived Taste", Journal of Consumer Research, 36 (5), 748-756.
NPR, October 11, 2013
Thaindian News, July 21, 2009
UK Telegraph, July 22, 2009
Krishna, Aradhna and Uday Rajan (2009), "Spillover Effects of Cause-related Products in a Product Portfolio", Management Science, 55 (9), 1469-1485. 
Atlanta Journal Constitution, October 10, 2009
Boston Globe, October 4, 2009
Krishna, Aradhna and Rohini Ahluwalia (2008), "Language Choice in Advertising to Bilinguals: Asymmetric Effects for Multinationals versus Local Firms", Journal of Consumer Research, 35 (4), 692-70.
Top News, September 18, 2008
Innovations Report, September 17, 2008
Saja Forum, September 15, 2008
New York Times, September 14, 2008
Krishna, Aradhna and Maureen Morrin (2008), "Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues", Journal of Consumer Research, 34 (6), 807-818. 
US News & World Report, May 1, 2008
LA Times, March 24, 2008
e!sciencenews, July 15, 2008