Dr. Aradhna Krishna received her Ph.D. from New York University in 1989, her M.B.A. from the Indian Institute of Management, Ahmedabad in 1984 and her B.A. in Economics from Delhi University in 1979. Besides the Ross school, she has also spent time at Columbia University, New York University and the National University of Singapore.
She is considered one of the 50 most productive marketing professors in the world. In particular, she is considered the pioneer of the field of sensory marketing. She defines sensory marketing as sub-conscious triggers that affect how people make purchase and consumption decisions. Her research explores ways in which a product’s look, feel, taste, sound, and smell contribute to how it is perceived, and how people respond to it. She held the first academic conference on sensory marketing, has edited a book on the subject and is writing a second, and runs a sensory marketing research laboratory. In addition to sensory marketing, she works on designing winning cause marketing and corporate social responsibility programs, and on constructing engaging pricing and promotion policies.
In recognition of her contributions to consumer psychology, she was awarded as a Fellow of the Society for Consumer Psychology, the organization’s highest honor.
She has more than fifty published articles which have appeared in the most prestigious outlets including the Journal of Marketing Research, Marketing Science, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing, Harvard Business Review among others. Her work has been cited in various media such as New York Times, Chicago Tribune, Huffington Post, LA Times, NPR, Economic Times India, Globe and Mail, Telegraph UK. She is a lead Area Editor for the Journal of Consumer Psychology, an area editor for Management Science and serves on the editorial boards of Journal of Marketing Research, Journal of Consumer Research, and Marketing Science.
She has been on the Board of Directors of Northern Technology International Corporation, a consistent Forbes best 200 small company (2002-2005), and is currently on the advisory board of Dr. Maths. Her consulting and research relationships include Best Buy, Procter & Gamble, Red Scout, The Futures Company, Ohrenstein & Brown, Reeves & Brightwell LLC, C.S.Mott Children’s Hospital at the University of Michigan, among others. She has also served as an expert witness for Dell and Hallmark Entertainment Inc.
FULL CURRICULUM VITAE (PDF)
She is considered one of the 50 most productive marketing professors in the world. In particular, she is considered the pioneer of the field of sensory marketing. She defines sensory marketing as sub-conscious triggers that affect how people make purchase and consumption decisions. Her research explores ways in which a product’s look, feel, taste, sound, and smell contribute to how it is perceived, and how people respond to it. She held the first academic conference on sensory marketing, has edited a book on the subject and is writing a second, and runs a sensory marketing research laboratory. In addition to sensory marketing, she works on designing winning cause marketing and corporate social responsibility programs, and on constructing engaging pricing and promotion policies.
In recognition of her contributions to consumer psychology, she was awarded as a Fellow of the Society for Consumer Psychology, the organization’s highest honor.
She has more than fifty published articles which have appeared in the most prestigious outlets including the Journal of Marketing Research, Marketing Science, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing, Harvard Business Review among others. Her work has been cited in various media such as New York Times, Chicago Tribune, Huffington Post, LA Times, NPR, Economic Times India, Globe and Mail, Telegraph UK. She is a lead Area Editor for the Journal of Consumer Psychology, an area editor for Management Science and serves on the editorial boards of Journal of Marketing Research, Journal of Consumer Research, and Marketing Science.
She has been on the Board of Directors of Northern Technology International Corporation, a consistent Forbes best 200 small company (2002-2005), and is currently on the advisory board of Dr. Maths. Her consulting and research relationships include Best Buy, Procter & Gamble, Red Scout, The Futures Company, Ohrenstein & Brown, Reeves & Brightwell LLC, C.S.Mott Children’s Hospital at the University of Michigan, among others. She has also served as an expert witness for Dell and Hallmark Entertainment Inc.
FULL CURRICULUM VITAE (PDF)
EDUCATION
Ph.D., Marketing
New York University
Minor: Operations Research and Statistics
M.B.A., Marketing
Indian Institute of Management
Ahmedabad, India
B.A. (Hons.), Economics
Lady Shri Ram College
Delhi University, India
Minor: Statistics
New York University
Minor: Operations Research and Statistics
M.B.A., Marketing
Indian Institute of Management
Ahmedabad, India
B.A. (Hons.), Economics
Lady Shri Ram College
Delhi University, India
Minor: Statistics
PROFESSIONAL EXPERIENCE
University of Michigan, Ross School of Business
Dwight F. Benton Professor of Marketing (Fall 2009 to current)
Isadore and Leon Winkelman Professor of Retail Marketing (December 2003 to Summer 2009)
Professor of Marketing (Summer 2000 to current)
Associate Professor of Marketing (Summer 1998 to Summer 2000)
Courses taught in MBA, BBA or Executive Teaching : Sensory Marketing; Pricing; Sales Force Management; New Product Development; Market Research; Introduction to Marketing.
Doctoral courses taught: Applied Sensation and Perception (Sensory Marketing); Marketing Models; Experimental Economics; Pricing.
National University of Singapore (on sabbatical from Univ. of Michigan)
Distinguished Visiting Professor (2004-2005)
Columbia University
Associate Professor of Marketing (September 1996 to Spring 1998; July 1993 to August 1995)
Assistant Professor of Marketing (July 1989 to June 1993)
MBA Courses taught:
Introduction to Marketing; Marketing Planning; Sales Force Management; New Product Development; New Products: A Market Research Perspective
Doctoral Course taught:
Marketing Models
New York University
Visiting Associate Professor (Sept. 1995 to Aug. 1996)
Research Assistant (June 1986 to June 1989)
Courses taught:
Sales Force Management; Brand Planning for New and Existing Products
Voltas Ltd., India
Brand Manager (June 1984 to August 1985)
Update, India
Freelance Journalist (June 1984 to November 1985)
Dwight F. Benton Professor of Marketing (Fall 2009 to current)
Isadore and Leon Winkelman Professor of Retail Marketing (December 2003 to Summer 2009)
Professor of Marketing (Summer 2000 to current)
Associate Professor of Marketing (Summer 1998 to Summer 2000)
Courses taught in MBA, BBA or Executive Teaching : Sensory Marketing; Pricing; Sales Force Management; New Product Development; Market Research; Introduction to Marketing.
Doctoral courses taught: Applied Sensation and Perception (Sensory Marketing); Marketing Models; Experimental Economics; Pricing.
National University of Singapore (on sabbatical from Univ. of Michigan)
Distinguished Visiting Professor (2004-2005)
Columbia University
Associate Professor of Marketing (September 1996 to Spring 1998; July 1993 to August 1995)
Assistant Professor of Marketing (July 1989 to June 1993)
MBA Courses taught:
Introduction to Marketing; Marketing Planning; Sales Force Management; New Product Development; New Products: A Market Research Perspective
Doctoral Course taught:
Marketing Models
New York University
Visiting Associate Professor (Sept. 1995 to Aug. 1996)
Research Assistant (June 1986 to June 1989)
Courses taught:
Sales Force Management; Brand Planning for New and Existing Products
Voltas Ltd., India
Brand Manager (June 1984 to August 1985)
Update, India
Freelance Journalist (June 1984 to November 1985)
