teaching and CONSULTING
Her recent keynote speeches include:
- First Wednesday speaker, General Mills, April, 2016 (recent speakers in this series include Arianna Huffington, Editor-in-chief of The Huffington Post; Jonah Peretti, CEO of BuzzFeed; David Plouffe, former Obama campaign manager; and Martha Stewart, founder of Martha Stewart Living Omnimedia).
- Inaugural Swiss Consumer Research Summit, Jungfrau, Switzerland, September 2015.
- Marketing Science Institute's conference on Thought for Food, Evanston, IL, May 2015.
- Understanding the Customer’s Sensory Experience, Temple University, Philadelphia, PA, June 2014.
- International Workshop on Commercial Distribution Research, University of Oviedo, Oviedo, Spain, May 2014.
- Society for Consumer Psychology Conference on The Psychology of Design: Creating Sensory, Hedonic, Experiential Appeal, University of Michigan, Ann Arbor, MI, May 2014.
Professor Krishna has taught BBA, MBA, PhD, and executive level courses on sensory marketing in the United States, Europe, and Asia. She also conducts innovation workshops with firms to understand and potentiate the sensory aspects of their products.
IF YOU WOULD LIKE TO BE NOTIFIED OF AN UPCOMING CONFERENCE OR OPEN EXECUTIVE EDUCATION PROGRAM ON SENSORY MARKETING, PLEASE FILL OUT THE FOLLOWING FORM
These exercises complement the WDI Publishing Case "Pink Tax: Gender and other Price Discrimination Factors". Diana Kelly is the brand manager for a company that has a new cream that gives consumers brighter, shinier nails. It will be sold in major retail outlets like Target, Walmart, CVS, and Walgreens. Kelly is given various segmentation schemes produced by consultancy teams to evaluate. Students are asked to evaluate the segmentation schemes and determine how the product should be versioned and priced.
Diana Kelly is the brand manager for a company that has a new cream that gives consumers brighter, shinier nails. It will be sold in major retail outlets like Target, Walmart, CVS, and Walgreens. As Kelly conducts research to develop a pricing strategy, she discovers examples of price discrimination for products sold to women. In fact, women's products were priced higher than men's 42% of the time. Kelly considers having separate packaging for men and women and price the firm's product higher for women. Will this help the company maximize profits? Is price discrimination ethical? Students are asked to explore mechanisms for price discrimination and gender-based pricing.